WorkJerrilyn Black
Website Project Management & Content Strategy
Overview
A mental health practitioner needed a digital presence that authentically reflected Black’s therapeutic approach while making services accessible to prospective clients seeking mindful, trauma-informed care.
My Role
Led end-to-end website development as project manager and content strategist, collaborating with a graphic designer to establish a cohesive brand identity.
What I Built
- Crafted compassionate, accessible web copy that balanced professionalism with warmth
- Translated clinical expertise into client-friendly language that demystified therapy services
- Developed site architecture prioritizing user experience and clear calls-to-action
- Managed project timeline, budget, and stakeholder communication
- Ensured 508 web compliance for accessibility
Skills
Web Content Strategy · Project Management · Copywriting · Brand Identity · 508 Compliance
Status Note
Launched.