WorkAlyia Gaskins
Content Strategy & Online Engagement
Overview
A City Council candidate needed her campaign issues translated into narrative content that would resonate with constituents across social media. The goal was to build a credible online presence and sustain engagement throughout a nine-month campaign cycle.
What I Built
- Established the candidate's professional online presence from the ground up
- Developed a 9-month content calendar and social media strategy
- Designed creative copy and visuals to communicate campaign issues as narrative content
- Managed day-to-day posting across social media profiles
- Wrote and edited engaging, relevant copy and monitored community comments and direct messages
Skills
Content Strategy · Narrative Writing · Social Media · Community Engagement